Casinos are known for their energetic atmosphere, bright lights, and unfortunately, a lingering scent of smoke. Regardless if your casino is actively accommodating smoking or transitioning to a smoke-free environment, odor control is crucial for creating a pleasant experience for patrons and staff alike. Adopting effective strategies can help banis

Scent marketing presents a unique opportunity to engage customers by provoking their emotions. A recent case study conducted at a regional mall provides compelling evidence of the power of scent to improve the shopping experience. The study found that customers who were exposed to carefully selected scents while exploring the store reported feeling